I’ve moved on from my initial research and have decided on two ideas to go with. It is now time for the design process, something that’s never as easy as i’d like it to be!
More Planning less Flashing
Both my banners will be created using Flash and interactivity will be added by using Actionscript 3.0, in projects past i have jumped into the software stage to quickly and as a consequence wasted lots of time messing around without really knowing what i was trying to achieve.
This time i have deliberately delayed using Flash too quickly and will only start once i am good and ready, with a fully completed plan of what i am aiming for.
Final Ideas
Seasonal Product – Hay-fever
My seasonal product will be a hay-fever remedy, in the form of a nasal spray (reasons for that particular form of remedy will become clear!) The size of this banner will be 300 x 250, so its more of a box than a banner but its listed by the Internet advertising bureau as an official ad size, so there!
The ad will show some evil pollen creatures rising out of the grass and plants and they will buzz around a head causing it to sneeze, the user will then be presented with the nasal spray and proceed to spray away the pollen and cure the sufferer!
Country – England (London)
I’ll be advertising tourism to England, with the emphasis on London. This will be a skyscraper banner, 160 x 600, a more traditional form of banner advertising.
The idea is to show one of the royal guards outside Buckingham Palace, the ones with the big tall furry hats, who are famously still and focused on their job.
The users task will be to distract the guard and make him smile or blink by waving and making noises at him. I plan to do this by making the mouse cursor a pair of hands and providing a button for the user to click on that will make noises. Once that is achieved some text will slide in saying something along the lines of ‘ Find out if it’s that easy in real life, visit london’ or something like that, still got to decide on the details of that part.
Sketches
My hay-fever banner will centre around ‘evil pollen’ characters that the user will have to spray away, here are some sketches Ive been doing as to what they may look like. Next step is to scan them in and tidy them up in illustrator and prepare them for importing into Flash.

Actionscript!!Ah!!
I’m trying to separate the functionality from the design for as long as possible, i believe this approach will allow me to focus properly on each task rather than muddling the two together. The interaction is obviously introduced through the use of Actionscript 3.0 and i have to admit i am struggling big time, trawling through the help guides and tutorials is proving to be very tedious and confusing me a great deal. Looks like i shall be having plenty of ’surgery’ in the week ahead.
With precisely 2 weeks to go till hand in its full steam ahead, just off to the shops for some pro plus and red bull!